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Instagram Takeover

McCann Beograd Takeover project. Every couple of weeks one of my co-workers takes over McCaan Belgrade’s Instagram account. My idea was to use a vintage Russian LOMO LC-A film camera to capture selfies with colleagues at the office. This camera is famous for its authentic “35mm Lomographic look” with shadowy vignettes, eye-popping colors and saturation, and unpredictable light leaks. We got ...