McCann Beograd Takeover project.
Every couple of weeks one of my co-workers takes over McCaan Belgrade’s Instagram account. My idea was to use a vintage Russian LOMO LC-A film camera to capture selfies with colleagues at the office. This camera is famous for its authentic “35mm Lomographic look” with shadowy vignettes, eye-popping colors and saturation, and unpredictable light leaks.
We got some interesting and surprising results.